method5 software development

8 03 2011

method5 software developmentmethod5 is a Toronto-based software development company with a knack for creating web applications and iPhone apps. They came to me after posting an ad on Freelancer.com and were impressed with the experience I’ve had of copywriting in this field (see the copy I’ve written for similar web design and development firms Moorhead Marketing, Pixel Designer, Kaus Design Studio and Org50.com).

method5 wanted fresh copy for their clean, new site and to “get the message across” simply, without too much jargon, and in a cool, quirky style. I’ve mixed bold type and catchy headers with friendly-sounding, informative text that doesn’t take itself too seriously, yet still shows that method5 know what they’re talking about. Since I couldn’t get the phrase, “there’s method in our madness” out of my head while writing this site, I’ve thrown in a few Madness song titles too. I’m not sure if Canadians are that big into two-tone, but method5 seemed to like it!

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I Like Your Design

6 12 2010

For my second project working with András Szabó of Org50.com, here’s a lovely website that has just gone live with copy written by moi. I Like Your Design is a cool little networking site for graphic designers and web developers (or anyone, really) that allows you to save screenshots of full or partial web pages (using a handy Firefox plugin) so that you can keep an online scrapbook of designs that interest you, grab your attention and provide inspiration. The screengrabs can be sorted into categories and you can also search through other peoples’ collections to find out what’s hot in the world of web design.






Alefba Right-to-Left Web Design

22 08 2010

Here’s my latest live copywriting project – a web design company who specialise in creating websites that are optimised for Middle Eastern languages reading from right-to-left (RTL), particularly Arabic, Persian and Dari. Based in the United States, Alefba target their services towards English-speaking companies who want to reach out to speakers of RTL languages and have worked with a number of not-for-profit and governmental organisations. They also offer translation and specialist publishing services as well as custom graphic design using RTL scripts and logotypes. I’ve written copy for a number of web design and development companys, but the specialist nature of Alefba’s services made this a particularly interesting project.
The brief here was to write informative and professional copy targeted to a niche market. I’ve kept the style simple and relaxed – not too wordy or overly descriptive – and have made use of bold headlines and bullet points to catch the eye and sell the key services.





Kaus Media Group

6 08 2010

I wrote the copy for this website a little while ago, but I’ve just noticed that it’s gone live.
Kaus Media Group is based in Trinidad & Tobago and comprises a suite of companies that currently includes Kaus Design Studio (copy also written by yours truly 🙂 ), Kaus Hosting (new copy written by moi coming soon) and Kaus Translations. As the corporate face of the Group’s online presence, the copy for Kaus Media Group needed to be descriptive, smart and professional in order to adequately showcase the Group’s strengths and ambitions.








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