method5 software development

8 03 2011

method5 software developmentmethod5 is a Toronto-based software development company with a knack for creating web applications and iPhone apps. They came to me after posting an ad on and were impressed with the experience I’ve had of copywriting in this field (see the copy I’ve written for similar web design and development firms Moorhead Marketing, Pixel Designer, Kaus Design Studio and

method5 wanted fresh copy for their clean, new site and to “get the message across” simply, without too much jargon, and in a cool, quirky style. I’ve mixed bold type and catchy headers with friendly-sounding, informative text that doesn’t take itself too seriously, yet still shows that method5 know what they’re talking about. Since I couldn’t get the phrase, “there’s method in our madness” out of my head while writing this site, I’ve thrown in a few Madness song titles too. I’m not sure if Canadians are that big into two-tone, but method5 seemed to like it!

Oz Couriers – Budget Couriers and Removalists

9 12 2010

Oz Couriers is run by the same brains behind USB King and fills a niche in the budget removals and couriering market in Victoria, Australia. It was great working with the entrepreneurial owner of the site, who hired me through and whose straightforward nature made the project process effortless and hitch-free.

As the site design is clean and easily navigable, it was important not to clutter the page with wordy, elaborate copy, yet as a low-cost company in a highly competitive market, it needed to be convincing without being overly “sales-y” or pushy. I hope you’ll agree that this has effectively been achieved!

Pixel Designer

8 06 2010

Here’s  the live website for a copywriting project I recently completed for a small web and graphic design company called Pixel Designer. Ably managed by Rizwan Chauhan and his team, the company, based in Essex, provide a range of bespoke web and print media services for local businesses.

The copy needed to be of a professional quality in order to compete for bigger business with other similar firms in the area, and descriptive enough to get the message across without being too wordy. Combined with Rizwan’s colourful and eye-catching design, I think the Pixel Designer website certainly delivers class and quality.

Moorhead Marketing

31 05 2010

My first live copywriting project!

Working closely with the company director, John Moorhead, the copy for Moorhead Marketing needed to professionally express what a professional John is. Having been in the marketing business for more than 20 years, his company needed a new website to demonstrate that he’s still very current, very knowledgeable, and very good at what he does – in traditional marketing strategies as well as with optimised web development, new media and mobile marketing.

Working with a customised WordPress template, the layout of the site is simple and easy to navigate, with the copy being sharp, descriptive and confident.

%d bloggers like this: