More from Ecolicious Foods

14 12 2010

Just in case you missed my announcement last month that I’d recently been made chief blogger at the Ecolicious Foods blog, here’s a little update on what’s been going on with the site and the company.

Unfortunately, despite site owner Steve’s infectious enthusiasm for his organic business venture, progress with the main Ecolicious Foods website has been slow. It was hoped that the online store would go live before Christmas, but it’s looking likely that sometime in January 2011 will be a more realistic launch date.

Nevertheless, the Ecolicious blog has got off to a great start with 4 brilliant posts (I can say that; I wrote them!) including a piece about the possible link between pesticide use and the decline in the UK’s population of bees, and, in the midst of the UK government’s spending cuts, particularly in scientific research and education,  an interesting example of how a grant given by the US government is being used to fund research into organic agriculture.

The Ecolicious Foods blog is on hold now until the New Year, but we’ll be back with a vengance in 2011 to unleash Ecolicious Foods onto the world!

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Oz Couriers – Budget Couriers and Removalists

9 12 2010

Oz Couriers is run by the same brains behind USB King and fills a niche in the budget removals and couriering market in Victoria, Australia. It was great working with the entrepreneurial owner of the site, who hired me through Freelancer.com and whose straightforward nature made the project process effortless and hitch-free.

As the site design is clean and easily navigable, it was important not to clutter the page with wordy, elaborate copy, yet as a low-cost company in a highly competitive market, it needed to be convincing without being overly “sales-y” or pushy. I hope you’ll agree that this has effectively been achieved!





I Like Your Design

6 12 2010

For my second project working with András Szabó of Org50.com, here’s a lovely website that has just gone live with copy written by moi. I Like Your Design is a cool little networking site for graphic designers and web developers (or anyone, really) that allows you to save screenshots of full or partial web pages (using a handy Firefox plugin) so that you can keep an online scrapbook of designs that interest you, grab your attention and provide inspiration. The screengrabs can be sorted into categories and you can also search through other peoples’ collections to find out what’s hot in the world of web design.





Nelson James Sheriff’s Officers and Messengers-at-Arms

27 11 2010

Not really being much of a legal beagle, the copy for the Nelson James website – a debt recovery and judgement enforcement company based in Scotland – was a challenge for me. Nevertheless, it was made much easier and more enjoyable by working with Andrew Crane, one of the company’s partners and fellow Belle & Sebastian fan!

Nelson James are Sheriff’s officers and Messengers-at-Arms, which to anyone outside Scotland won’t mean much, but in essence it means that they are legally authorised to serve summons to court and other legal documents. Since a part of what they do is to serve notices of debt recovery, Andrew said that he hates being mistaken for a bailiff and one of the best parts of his job is getting out and about, meeting people and offering them real help and advice.

I’ll have to confess that some of the copy on the site has been altered from what I originally wrote and agreed with Andrew (his partner made some changes), but the majority of what is there was my own work. In any case, at least I’ve learned a bit about the Scottish legal system!





James Kelly Photography

31 08 2010

In my most recent collaboration with Kaus Design Studio, James Kelly Photography is the next copywriting project to go live. James didn’t want me to write that he’s creative and talented on his website as he didn’t want to sound too “up himself” 😉 , but it’s completely true. James has taken some stunning photographs and Kaus have done a great job in showcasing them to their maximum impact and potential. The copy I created for this site is very much secondary to the beautiful images, but written in the first person, I hope that it captures some of James’s personality and convinces prospective clients to look beyond the website and seek James’s professional services.





Org50.com – Portfolio Site of Web Developer Andras Szabo

25 08 2010

It’s always nice to help a fellow freelancer out, so when Andras Szabo (Twitter: @nomoreconfig), a talented web developer from Budapest, approached me via Freelancer.com to help him write the copy for his portfolio site, I was only too pleased to help.

Andras specialises in creating interactive websites with original layouts, cool apps and funky features. As a result, I kept the copy short, snappy and lighthearted, incorporating elements of Andras’s friendly personality, while retaining the purpose of the site – to show that Andras is great at what he does and is a super-professional freelancer.





Alefba Right-to-Left Web Design

22 08 2010

Here’s my latest live copywriting project – a web design company who specialise in creating websites that are optimised for Middle Eastern languages reading from right-to-left (RTL), particularly Arabic, Persian and Dari. Based in the United States, Alefba target their services towards English-speaking companies who want to reach out to speakers of RTL languages and have worked with a number of not-for-profit and governmental organisations. They also offer translation and specialist publishing services as well as custom graphic design using RTL scripts and logotypes. I’ve written copy for a number of web design and development companys, but the specialist nature of Alefba’s services made this a particularly interesting project.
The brief here was to write informative and professional copy targeted to a niche market. I’ve kept the style simple and relaxed – not too wordy or overly descriptive – and have made use of bold headlines and bullet points to catch the eye and sell the key services.








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