LogoBee posts for October

31 10 2013

It’s been a busy month for me this month, so only 4 LogoBee posts published for October, but here they are!

Journalism Week 2: Profile of an inspirational person

28 10 2013

This is the homework from Week 2 of my Journalism course. I haven’t had the feedback back from my tutor yet, but I don’t think it’s going to be good! 😦 For starters, I got the word count totally wrong – it should have been only 250 words, but I wrote over 550 (oops!). I also feel a bit like a naughty schoolgirl as I must confess to doing it in a rush! The task this week was to write a profile of someone I admire, so I wrote about the wheelchair basketball player, Ade Adepitan.

Source: Wikimedia Commons

If, like me, you were engrossed in last year’s Paralympic Games, you will not be unfamiliar with Adedoyin “Ade” Adepitan, the former wheelchair basketball champion who has become one of the ‘faces’ of British paralympic sport.

Nigerian-born Ade was just 6 months old when he contracted poliomyelitis, an incurable infectious viral disease that can cause muscle weakness and paralysis. In Ade’s case, he was left completely unable to use his left leg, and had limited use of his right leg.

Having made the difficult decision to leave friends, family and their home town of Lagos behind, the Adepitan family emigrated to the UK, settling in London where they believed the opportunities for Ade’s care and development would be far better than in Nigeria. Sure enough, rather than being resigned to a life of wheeling the streets on a makeshift skateboard like his fellow polio sufferers in Africa, in London Ade learned to walk with the use of leg calipers, and at twelve years old he was introduced by his physiotherapist to wheelchair basketball.

Ade’s story would be incredible even if I left it there. The uprooting of a whole family – one with a disabled young child, no less – from troubled, dictator-led Nigeria to the East End of London is quite something, but for that young disabled boy to go on to discover sport, and be exceptionally good at it, is a truly heartwarming tale.

Ade travelled to Zaragoza in Spain where he played professional wheelchair basketball for two years. He was then selected to play for Great Britain in the 2000 Sydney Paralympics, and again at the 2004 Athens Games, where he achieved his dream of winning a gold medal.

As incredible as these achievements are, there is more to Ade Adepitan than a wheelchair and a paralympic gold. He has also been able to leverage his disability and celebrity status to provide valued support for a number of charities, including Go Kids Go, Scope, the NSPCC and WheelPower. Far from being simply a figurehead, his passion and commitment to improving the lives of disabled children goes beyond just putting his name to a charity – he actively takes part in awareness campaigns and fundraising. In a recent television documentary, “Journey of my Lifetime”, Ade travelled back to his native Nigeria to help raise awareness of the sadly increasing problem of polio infection.

Along with Afghanistan and Pakistan, Nigeria remains one of only three countries in the world where polio has not been eradicated. In the heartbreaking programme, Ade explained that although the disease is entirely preventable and an effective vaccine is widely and freely available, Nigeria hosts a number of influential and often violent Islamic extremist groups who perpetuate a conspiracy theory that “white medicine” is dangerous and anti-Muslim. Rallying together with Nigerian polio sufferers, Ade led a potentially life-threatening march through the streets of some of the towns and villages where vaccine uptake is lowest and successfully encouraged a number of families to vaccinate their children. In doing so, he instantly saved those children from a potential life of disability and difficulty, and no doubt helped many others to realise that polio vaccination is the only way to guarantee prevention of the disease.

Ade Adepitan is a truly remarkable man who thoroughly deserves the MBE he was awarded in 2005 in recognition of not only his sporting endeavours, but his humantarian ones too.


During the last Journalism lesson, we were tasked to rewrite our homework articles (which should have been less than 250 words!) in half as many words. I didn’t quite get down to 125 words, but didn’t think I did too bad a job to cut my article down from 550+ to just over 200! Here’s version two: 

Nigerian-born wheelchair basketballer Ade Adepitan was six months old when he contracted the incurable virus poliomyelitis and lost the use of his legs.

The Adepitan family left Nigeria and settled in London. Here, instead of using a makeshift skateboard like many polio sufferers in Africa, Ade had the opportunity to play professional wheelchair basketball.

He was selected to play for Great Britain in the 2000 Sydney Paralympics and went on to win a gold medal at the 2004 Athens Games.

Leveraging his disability and celebrity status, Ade supports charities for disabled children. In the documentary, “Journey of my Lifetime”, he helped raise awareness of the increasing polio infections in Nigeria.

Despite the availability of a free and effective vaccine,Nigeria remains one of only three countries where polio has not been eradicated. In the documentary, Ade explained that Nigeria hosts influential extremist groups who perpetuate a theory that “white medicine” is dangerous.

He led a march through some areas where vaccine uptake is lowest and encouraged families to vaccinate their children. In doing so, he saved those children from potential disability and helped dispel myths about polio.

Ade Adepitan is a remarkable man who deserves his 2005 MBE awarded in recognition of his sporting and humanitarian endeavours.

Method5: revamped

10 08 2013

Method5 thumbnailIt seems such a long time ago now, but back in March 2011 I was hired by Canadian software development agency Method5 to write the copy for their new website. I’m happy to say that when the time recently came to revamp their website, Jason at Method5 got back in touch with me to help with some fresh and updated text.

Personally, I love the website’s new look, and even if I do say so myself, the new text sounds pretty smart!

LogoBee posts for July

30 07 2013

LogoBee blog

I’ve recently rekindled my relationship with Canadian graphic design agency LogoBee – yes, although I am primarily a science writer, I do have a few creative bones in my body too, so I’m really enjoying blogging about logo design again! It’s nice to do something different once in a while!

Here are the links to the posts added to LogoBee in July:

method5 software development

8 03 2011

method5 software developmentmethod5 is a Toronto-based software development company with a knack for creating web applications and iPhone apps. They came to me after posting an ad on Freelancer.com and were impressed with the experience I’ve had of copywriting in this field (see the copy I’ve written for similar web design and development firms Moorhead Marketing, Pixel Designer, Kaus Design Studio and Org50.com).

method5 wanted fresh copy for their clean, new site and to “get the message across” simply, without too much jargon, and in a cool, quirky style. I’ve mixed bold type and catchy headers with friendly-sounding, informative text that doesn’t take itself too seriously, yet still shows that method5 know what they’re talking about. Since I couldn’t get the phrase, “there’s method in our madness” out of my head while writing this site, I’ve thrown in a few Madness song titles too. I’m not sure if Canadians are that big into two-tone, but method5 seemed to like it!

Oz Couriers – Budget Couriers and Removalists

9 12 2010

Oz Couriers is run by the same brains behind USB King and fills a niche in the budget removals and couriering market in Victoria, Australia. It was great working with the entrepreneurial owner of the site, who hired me through Freelancer.com and whose straightforward nature made the project process effortless and hitch-free.

As the site design is clean and easily navigable, it was important not to clutter the page with wordy, elaborate copy, yet as a low-cost company in a highly competitive market, it needed to be convincing without being overly “sales-y” or pushy. I hope you’ll agree that this has effectively been achieved!

I Like Your Design

6 12 2010

For my second project working with András Szabó of Org50.com, here’s a lovely website that has just gone live with copy written by moi. I Like Your Design is a cool little networking site for graphic designers and web developers (or anyone, really) that allows you to save screenshots of full or partial web pages (using a handy Firefox plugin) so that you can keep an online scrapbook of designs that interest you, grab your attention and provide inspiration. The screengrabs can be sorted into categories and you can also search through other peoples’ collections to find out what’s hot in the world of web design.

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