method5 is a Toronto-based software development company with a knack for creating web applications and iPhone apps. They came to me after posting an ad on Freelancer.com and were impressed with the experience I’ve had of copywriting in this field (see the copy I’ve written for similar web design and development firms Moorhead Marketing, Pixel Designer, Kaus Design Studio and Org50.com).
method5 wanted fresh copy for their clean, new site and to “get the message across” simply, without too much jargon, and in a cool, quirky style. I’ve mixed bold type and catchy headers with friendly-sounding, informative text that doesn’t take itself too seriously, yet still shows that method5 know what they’re talking about. Since I couldn’t get the phrase, “there’s method in our madness” out of my head while writing this site, I’ve thrown in a few Madness song titles too. I’m not sure if Canadians are that big into two-tone, but method5 seemed to like it!