Cosmetic surgery

11 03 2010

I’ve been doing some work for a couple of cosmetic surgery related products – following is an article that was surplus to requirements, so here it is for your reading enjoyment.

For one reason or another, many people are unhappy with the way they look. Whether this is caused by the media, who are often accused of misrepresenting the “ideal” image, or whether the media has responded to a seemingly innate dissatisfaction with ourselves is something of a chicken and egg situation, but the fact remains that a lucrative industry has been built around products and services – and the promotion of these products and services – that aim to make us feel better, look younger, more beautiful, more stylish and more satisfied with our appearance.

For both men and women, make-up, clothing, jewellery, perfume and hairdressing are a part of everyday life and magazines, advertising and television programs are right there to tell us exactly which designers we should be wearing, which actress has the latest “must-have” haircut and who we ought to aspire to emulate. This obsession with looking good has now started a growing trend for turning to cosmetic surgery in order to artificially improve ourselves.

It is no secret that many of the top Hollywood stars have had a helping hand when it comes to smoothing out wrinkles, increasing their breast size and perfecting other perceived imperfections, yet increasingly, cosmetic surgery is no longer the reserve of the rich and famous. Cosmetic surgery is becoming more and more popular amongst “ordinary” people who realise that they no longer have to live with the bodies that they were born with.

The reasons why people may choose to undergo aesthetic surgery are many and varied. The most popular form of cosmetic surgery is breast augmentation, and for many women this is a chance to make themselves feel more feminine, to increase their confidence and attractiveness to others. Often, having small or drooping breasts can be the root of self-esteem issues, particularly when the breasts reduce in size following weight loss or become saggy after breast feeding. In addition, women may want to improve the shape or “lift” of their breasts, to have corrective surgery if one breast is larger than the other, or following mastectomy after breast cancer.

Men too, can suffer from the same feelings of inadequacy in the chest region as women, and cosmetic breast surgery for men is also on the rise. For men, breast surgery can involve removal of excess breast tissue – those dreaded “man boobs” that can be caused by being overweight, or a medical condition called gynaecomastia that results in the growth of breast tissue in response to an imbalance of the hormones oestrogen and testosterone.

Of course, breast surgery is not the only option for people who wish to change their looks more permanently. Another popular aesthetic surgery option is the nose job, or rhinoplasty to give its medical name. Rhinoplasty can involve correcting the shape of the nostrils, straightening a bent or broken nose, removing excess cartilage or shortening the length of the nose. Along with otoplasty (pinning or reshaping of the ears), it is a procedure popular with men and women who may have incurred a sporting injury, or with those who are unhappy with the shape and/or size of their nose or ears. The reasons why someone may undergo these procedures are often rooted in childhood teasing and bullying.

For a younger-looking facial appearance, a surgical option is the face lift or surgery to remove excess skin from underneath the eyes. Alternatively or in addition, liposuction can be used to remove excess fat from almost any part of the body, including the thighs, stomach or arms, or smaller scale liposculpture to refine certain areas of the body.

If considering any type of cosmetic surgery procedure, it is vital to carry out thorough research. The Internet can be a very useful tool, but be careful to use trusted and reputed sites as there is a lot of false or inaccurate information on the web. By far and away the best thing to do is to contact a qualified surgeon at a recommended cosmetic surgery clinic and have a consultation. The surgeon should be registered with the General Medical Council and also be a specialist in the area that you would like to be operated on. At your consultation, the doctor should fully explain the benefits and the risks of the procedure and discuss with you the results that you hope to achieve from the surgery, as well as what can realistically be expected.

It is important, too, that you fully consider the reasons why you would like to undergo cosmetic surgery. It is, after all, usually a fairly major operation and is not a decision that should be made lightly. Having said that, cosmetic surgery procedures are being improved all the time and the majority of patients make a full recovery and are very satisfied with the results. Love them or hate them, media stars like Katie Price (a.k.a. Jordan), Victoria Beckham and Tom Cruise are perceived as attractive, confident and successful and though we may never be able to command their wage packets or fame, we can style ourselves in their fashion ranges, their fragrances and even their breasts, noses and other physical features.




One response

8 04 2010
Woah there! « Lisa A. Martin

[…] writer and editor and have written some splendid material about osteoporosis research, goldfish and cosmetic surgery to name but a few, as well being available for all your scientific copywriting, copyediting and […]

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